Hello, my name is Alex Grover. Wellington General Manager.

I’m a British import from a little town called Harpenden in England. I moved to Newcastle upon Tyne for university, where I studied English Literature, then got my first “real” job in the creative industry as a Copywriter for a design agency. I lived in The Toon for six years before moving to New Zealand in 2009 with my Kiwi partner. We married, had a baby, bought a house, adopted a dog and eventually divorced. We remain good friends and co-parent our son, who is now 9; he and the dog live week-on, week-off between us. I currently live with my partner of four years in the beautiful Porirua suburb of Titahi Bay, and we have a second dog now, too.

Since moving to New Zealand, I’ve worked in advertising and digital agencies, including GSL Network (now Hemisphere), Ogilvy NZ, and on the client side at Open Polytechnic. Before Catch, I was the Client Services Lead for a web agency called Webstruxure.

I am known for my tendency to overshare, so I’m not sure there’s much that people who know me don’t know about me. I was once photographed semi-nude for a tattoo art exhibition back in Newcastle. My special talent is creating a meal when there’s barely anything left in the fridge or pantry. I love to sing, although I tend to keep my renditions to the shower or when driving alone.

Buying a piece of land and building a tiny home ‘village’ so I can live in communal harmony with my loved ones and plenty of dogs.

At Catch, our mission is to “do good by our clients, do good by our team and deliver great work”.

Doing good by our clients means building trust-based relationships through open and transparent communication, understanding the broader outcomes we aim to achieve and having a clearly defined roadmap to deliver those outcomes. We work best in partnership with our clients, bringing value through strategic oversight and shared goals; transactional vendor-client relationships don’t support this vision, so our approach is all about fostering a collaborative partnership.

Doing good by our team starts with ensuring every individual feels supported and valued as part of the Catch whanau and that no one bears the weight of a project on their own. We’re all in it together. We take pride in the average tenure of our team members being twice that of the average tenure in our industry–I think it comes back to our culture, where well-being and work-life balance are key.

Doing great work means ensuring the team has everything they need to deliver at their best–clear outcomes, well-defined requirements, realistic timeframes and processes to support continuous review and improvement to our ways of working.

So, ensuring we follow our values matters most to successfully delivering projects.

Having the opportunity to move from my role as Senior Producer into the General Manager role.

No place of work is perfect, especially in the agency world where life can feel chaotic as you navigate constantly changing priorities across multiple clients. When choosing the right organisation to work for, I think it’s important to know what matters most to you and whether the organisation (its people, culture, values, and ways of working) aligns with your needs. For me, it’s about feeling supported, being part of a culture that genuinely cares for people, constantly evaluating and evolving ways of working (for the better), and having positive, solutions-focused people to collaborate with. Catch has all of this in spades.

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If you’re interested in what Catch Design can do for your organisation, get in touch with alex.grover@catchdesign.co.nz