ACG
Website redesign and build
A multi-site redesign and build for newly acquired ACG Education Group.
Client
ACG Education Group
Visit
Industry
Education
Type of work
- Websites
What we did
- Strategy
- Technology and development
- Design
The challenge
ACG Education Group's Schools unit was acquired by Inspired, a leading global premium schools group operating in Europe, Asia-Pacific, Africa, the Middle East and Latin America, educating over 45,000 students across a worldwide network of more than 64 schools.
Catch was asked to refresh the five school websites and the main ACG Schools website as part of the new ownership structure.
The solution
During the initial Discovery phase, our team validated the project goals, including business objectives, individual school requirements and customer needs. This process enabled us to define the scope for Delivery with ACG and Inspired.
Each school had their own brand identity and needed to talk to different audiences, both domestic and international. We set about designing a new overarching ACG design system with individual components for each school.
Our development team upgraded the WordPress CMS and integrated the newly built front-end layer.
We trained the ACG marketing team on using the updated CMS and new components and helped support the content updates for go-live.
The results
Since launch, we have added multi-lingual support and live chat, enabling a channel for partners to speak directly with ACG enrolments.
The improved design, user experience, and content management have been widely praised by all the various ACG stakeholders, with an improved SEO health score averaging 85 points, an additional success.
