Digital annual reports
How do you reduce the stress, cost and environmental impact of creating annual and interim reports, transforming them into an interactive marketing tool that promotes your organisation and meaningfully engages your audience all year long in a format they look forward to and enjoy reading and sharing?
Take your annual report online
For thousands of organisations every year, there’s the inevitable death march towards a print deadline, wrangling key people for copy, stats, images and multiple rounds of editing, proofing and approvals. Only to produce a paper-based report that needs posting or, worse yet, piles up around national offices.
There is a better way. A more cost-effective, longer-lasting and sustainable way. Take your annual and interim reports online with a truly native digital experience served up as a section on your website or a separate microsite with a unique URL that you can drive traffic to, and people can easily share. And most importantly, it allows organisations to measure engagement, sentiment and effectiveness accurately.
Taking your annual and interim reports online enables you to maximise your story and reach by delivering content directly to your customers. It allows you to target younger audiences, engage with all your stakeholders, and tell people about your organisation that you’re forward-thinking and care about the information you’re sharing and the environmental benefits of going digital.
Benefits of a digital annual report
Clean and green
Environmental sustainability is a competitive edge. Globally, organisations strive to lower carbon footprints, utilise renewable energy, and foster green business practices. Taking annual reports online is a step towards a cleaner, more sustainable model.
SEO
SEO dominates digital marketing globally. By digitising annual reports, you create active links and increase traffic via earned media, enhancing your brand's SEO score. This strategy makes your online presence more discoverable, bolstering your brand.
Better UX
Well-executed digital reports offer an immersive, interactive experience, surpassing conventional print reports. They incorporate videos, animations, infographics, and storytelling, enhancing clarity and emotional connection, fostering deeper, lasting engagement with stakeholders.
Reduce costs
Digital annual report platforms may have similar initial setup costs as traditional print-based reports. Still, long-term savings are significant with a CMS, data imports, and a responsive design system. This platform enables the efficient creation of subsequent reports, offering a cost-effective alternative to print design workflows and associated expenses.
Measure impact
Knowing your annual report's effectiveness is beneficial. Digital reports provide insight into your readers and their preferred content through key metrics. Leveraging this data can make future reports more audience-relevant and help determine worthwhile content investments.
